Onza Distribution closed numerous deals for “The Celeb Challenge,” a show developed by Atresmedia TV in collaboration with the production company 7 and Acción, bringing the number of countries in which the format is available to 14. The program has been chosen in many countries in Europe, Asia, and some key Latin American territories, such as Mexico and Brazil. Recently, Onza has also closed deals with production companies such as Coral Europa in Portugal, Vincent TV Producties in the Netherlands, and Banijay Group in Russia, Italy and Germany, among others.
In Spain, the show has been broadcast in prime time on Fridays by Antena 3, being the undisputed audience leader. In fact, in its premiere, it averaged a 22.4% share, with almost 3.4 million viewers, a performance that it sustained over time, registering an average of 2.5 million viewers in each program and an average 16.6% share. Such was the success that Atresmedia has already confirmed the renewal of the program for a second season.
“‘The Celeb Challenge’ is a show with great production value and spectacular content, packed with fun and exciting moments. It has all the necessary ingredients to attract audiences of all ages. This kind of format has a lot of success on television channels around the world: pure family entertainment and a structure that is simple to follow, an unbeatable formula for primetime. Although we have closed deals on the format in 14 countries, we are still negotiating with others. This show has aroused the interest of many clients with whom we will meet during MIPTV this April,” said Carlos Garde, Director of Onza Distribution.
In “The Celeb Challenge,” each week the eight celebrities who are part of this fast-paced adventure face challenges that will put their physical and mental abilities to the limit. They will have to drive a car over 300 bottles of beer, become Beyoncé, prepare a hot-dog with a bulldozer or resist as long as possible without breathing underwater, all under the watchful eye of a jury that evaluates them from 1 to 10.
‘The Celeb Challenge’ has all the necessary ingredients to attract audiences of all ages” Carlos Garde Director of Onza Distribution