Onza secures distribution deal with Uruguay's Channel 4 for "PayBack"

The title premiered on Uruguayan Channel 4 December 26th 2022, garnering significant viewership figures and reaching an average share of 41% during its first broadcast month.

21 FEB 2023

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Onza Distribution has announced some of its most recent sales, including telenovela "Payback," to Channel 4, Uruguay. The Uruguayan channel recently premiered this TVI production with high audience numbers. “We are very satisfied with the reception Payback is receiving. It’s a great telenovela that has surprised audiences with both great production values and a story that is captivating right from the start,” Mariano Mosca, Channel 4 Head of Marketing and Content Strategy, said. “Since premiering in December, it has had great results on the channel. We are very happy to have opted for this production from TVI and Onza, as it shows that Portuguese telenovelas can excite our audience the same way a Turkish telenovela can - or even more so."

The winner of International Emmy for Telenovela, "Payback" premiered on Uruguayan Channel 4 December 26th 2022, attaining significant viewership figures and reaching an average share of 41% during its first broadcast month. The program, translated as "oro Verde," tells the story of Ze, played by renowned actor Diogo Morgado, who returns home, after being missing for years, with a false identity and a single goal: to avenge the death of his family. His plans get complicated when he meets Beatriz, played byJoana de Verona, who becomes his first love and turns out to be the daughter of the person who murdered his family.

"The excellent reception in Uruguay by a telenovela like Payback reaffirms how important the Latin American market is for us," Carlos Garde, Onza General Manager, said. “Payback had been released with great success in Latin America, in Brazil on channels like Bandeirantes and on platforms like Globoplay. Before that, it had traveled not only to European countries like Poland
and France, but to more complicated territories such as the Middle East (UAE, Lebanon, etc.). We have also sold it to African countries such as Algeria, Morocco and Angola, and even Asian countries like China. It’s clear that Portuguese telenovelas have universal characteristics that allow them to travel easily and interest a large number of viewers from all continents and cultures."

Available in neutral Spanish, the title forms part of Onza’s Distribution catalog and stands alongside other TVI productions such as "The Gipsy Heiress," "The Pretender" and "Unlimited Love." A few weeks ago, during Content Americas, the Spanish distributor confirmed its faith in its diverse catalog, and expressed its ability to reach customers worldwide by announcing the addition of new productions, including documentary series "Osel" and Christmas romantic comedy "Christmas Eve."