Paramount+, the global streaming service from Paramount, announced a partnership with LATAM Airlines Group to launch a Paramount+ Branded Channel on over 300 aircrafts across 148 destinations in 25 countries. The partnership will bring a curated selection of Paramount+ content to LATAM’ customers via a dedicated Paramount+ section within the In-Flight Entertainment system.
“Halo,” a Paramount+ original series based on the iconic Xbox franchise, will get a special place on LATAM flights: not only will Paramount+ take over Welcome Screens with HALO during December, marking the first time LATAM Welcome Screens gets branded, but passengers will be able to watch the entire first season of the series, to catch up before the second installment.
In addition to “Halo,” customers can stream a variety of Paramount+ content and selected episodes from the biggest franchises such as “Yellowstone”; Paramount+ originals like “Tulsa King,” “1923” and “Special Ops: Lioness”; and kids favorites like “Kamp Koral: Spongebob's Under Years” and “Rugrats.”
“At Paramount+, we are constantly looking for innovative ways to bring our content to as many viewers as possible, wherever they are, even in the skies. The partnership with LATAM Airlines allows us to reach a captive audience of consumers while they are traveling, and there’s no better way to discover a new series or enjoying a show than when you are flying. Making our Paramount+ content available to LATAM customers is great for the travelers, and a testament to our commitment to deliver exceptional consumer entertainment experiences to our fans,” said Marco Nobili, Executive Vice President and International General Manager at Paramount+.
“We celebrate our collaboration with Paramount+ to further enhance the global experience of our passengers. At LATAM, we constantly strive to offer exceptional journeys, and this exciting agreement underscores our strong commitment. The innovations we bring aim not only to connect with the emotions of passengers but also to ensure that every journey with us is an unforgettable experience,” added Paulo Miranda, Vice President of Customers at LATAM Airlines Group.
For Paramount, the partnership with LATAM is the most recent in a series of deals with major, international transportation companies, including Qantas in Australia, British Airways in the UK, and Deutsche Bahn in Germany.