Paramount Global Content Distribution announced a new licensing agreement with MONO in Thailand to create a Paramount+ brand extension on the streamer Monomax, scheduled to launch in November. The deal solidifies Paramount’s strategy to expand the Paramount+ brand in more ways around the world, including making it available as a direct-to-consumer streaming service, through bundled partnerships in key markets as well as through branded destinations in local markets through licensing deals. Branded areas are currently available via Cosmote in Greece, Streamz in Belgium, MultiChoice in Africa, JioCinema in India and coming soon to Blast TV in the Philippines, with more to come.
In its first year, the new Paramount+ branded hub will offer Monomax subscribers access to world-class content from Paramount+ with SHOWTIME, CBS Studios and Paramount Pictures, including popular series: "FBI: International," "NCIS," "NCIS: Sydney," "Mayor of Kingstown," "Tulsa King," and "Halo," and blockbuster features "Dungeons & Dragons: Honor Among Thieves," "Transformers: Rise of the Beasts," "Hellraiser," and the "Mission: Impossible" franchise, among many more.
Dan Cohen, chief content licensing officer for Paramount and president of Republic Pictures referred to the strategy: "Our core strategy at Paramount Global Content Distribution continues to focus on delivering audiences the best quality entertainment, across multiple content pillars and genres, in innovative and accessible new ways, and this new deal with MONO does just that. The success of our Paramount+ branded destinations on streaming services around the globe presents an attractive option to both our clients, who want to grow their subscriber base by offering high-demand content, and their end users, who want to access that content within a familiar platform while growing our business," commented.
Mr. Navamin Prasopnet, CEO of MONO focused on quality. “At Mono, we have established ourselves as a strong player in the digital media landscape. Our main goal has always been to offer our customers the best possible entertainment experience. By partnering with Paramount Global Content Distribution, we are able to elevate our offerings significantly. Paramount has an impressive catalog of content that has consistently garnered popularity among Thai viewers, such as the 'Transformers' franchise, 'Mission: Impossible,' and the critically acclaimed series 'FBI'," noted.
This announcement expands the Paramount+ brand destination to a new Asian market, following the announcement of a branded destination to launch with Blast TV in the Philippines and to complement the direct-to-consumer Paramount+ offering in Japan.
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