13 SEP 2021

Parrot Analytics partners with Guinness World Records

With the upcoming release of “Guinness World Records 2022” on September 16, Guinness World Records (GWR) and Parrot Analytics announced their partnership to reveal the most in-demand international television shows.

Share

With the upcoming release of “Guinness World Records 2022” on September 16, Guinness World Records (GWR), the global authority on record-breaking, and Parrot Analytics announced their partnership to reveal the most in-demand international television shows. Featuring Parrot Analytics’ global audience demand data, the Pop Culture Round-Up section of the “Guinness World Records 2022” explores global fan discovery and viewership stats for history-making TV shows across genres such as comedy, documentaries, animated series, and science-fiction.

“With so much choice available to viewers around the world, it’s fascinating to see how highly in-demand certain TV shows are across the globe. This year’s Guinness World Records title holders are proof that global fan demand for content continues to grow and shows no sign of slowing down. Parrot Analytics helps Guinness World Records to understand how much audience demand exists around the world. And because Parrot’s measurement is standardized for all countries, we can once again quantify the precise global impact that this plethora of TV shows is having on consumers worldwide. We’re thrilled to continue partnering with Parrot Analytics to reveal the most in-demand TV shows in the world,” said Craig Glenday, Guinness World Records Editor-in-Chief.

“Fans will enjoy seeing this year’s ‘Guinness World Records’ edition featuring the most in-demand TV shows in the world. Only global audience demand measurement provides the comprehensive view of how audiences around the world are reacting to the growing number of platforms, apps and content choices available. Through our longstanding partnership with Guinness World Records, we continue to showcase the pulse of global fan demand and we’re once again delighted to share the results with the community of record lovers around the world,” added Samuel Stadler, VP Marketing for Parrot Analytics.

The most in-demand TV series in the world for the period March 1, 2020 to February 28, 2021, as featured in “Guinness World Records 2022,” are:

· Drama and overall: “Game of Thrones” (HBO) with 74.1 times the global average.
· Comic adaptation: “The Walking Dead” (AMC) with 62.0 times the global average.
· Sci-fi: “The Mandalorian” (Disney+) with 57.6 times the global average.
· Animated series: “Attack on Titan” (MBS) with 52.7 times the global average.
· Sitcom and comedy: “Brooklyn Nine-Nine” (Fox) with 49.9 times the global average.
· Medical drama: “Grey’s Anatomy” (ABC) with 47.8 times the global average.
· Superhero: “The Boys” (Amazon Prime Video) with 45.4 times the global average.
· Children’s: “SpongeBob SquarePants” (Nickelodeon) with 40.8 times the global average.
· Debut series: “Raised by Wolves” (HBO Max) with 28.8 times the global average.
· Documentary: “The Last Dance” (ESPN) with 27.0 times the global average.

Parrot Analytics’ global platform-agnostic measurement system quantifies how viewers are engaging with TV shows and talent around the world. The resulting demand-weighted metric is based upon inputs from video consumption (streaming/download), social media (hashtags, liking, sharing) and research/commentary sources.