PBS Distribution is pleased to announce that Tonya Harley has been appointed as Vice President of Marketing. The executive will lead marketing and communications, supporting multiple brands and businesses, with a focus on customer acquisition and retention strategies for the company’s direct-to-consumer subscription businesses —PBS Masterpiece, PBS Kids, PBS Living, and PBS Documentaries—on Prime Video Channels.
“Tonya is an Emmy-award winning marketing professional with a proven track record of successfully delivering results for clients that exceed expectations,” said PBS Distribution co-president Andrea Downing in a statement. “She brings keen analytical skills and experience across a wide range of industries, and her ability to create targeted and efficient media plans to drive acquisition across broadcast and digital platforms will support our key primary initiatives perfectly.”
Harley joins PBS Distribution from BCD Travel where she led their Hotel Marketing team as the Director of Strategic Marketing. She was responsible for building a modern brand identity, designing social media campaigns to drive engagement, and overseeing the creative development, social media, content development, sales training, and public relations to support successful product launches.
Prior to working for BCD Travel, Harley was a Senior Marketing Strategist with Advito. During her 5 years there, she built a strategic vision for developing fresh and modern digital products to help clients reduce travel costs while building client retention and loyalty, and led a cross-functional team in creating the product strategy, positioning, and marketing plan to drive new business.
Before joining Advito, Tonya spent five years at Liberty Mutual Insurance, culminating in the role of Manager, National Advertising. She was responsible for over $125M in creative and media spend, focusing on the strategy and creative development of brand television, direct response television, and digital and field marketing. Harley built the first-ever marketing portal for field sales agents to create brand consistency across the organization while helping agents leverage marketing tactics to boost sales.
Early in her career, Harley’s experiences were rooted in client management at Argus Communications where she developed effective and efficient omni-channel marketing campaigns for her clients. Her most notable accomplishment was seeing her strategic recommendation come to life as a television ad that was nominated and won a National Academy of Arts & Sciences Emmy Award for “Outstanding Community or Public Service Single Spot” TV.