PEACOCK STRIKES CONTENT LICENSING AGREEMENT WITH VIACOMCBS

NBCUniversal’s new streaming service Peacock announced an agreement to license popular Paramount movies and TV shows from the ViacomCBS library. Hit series including “Ray Donovan,” “The Affair,” “Charmed,” “Undercover Boss,” “The Game,” “Everybody Hates Chris” and “Real Husbands of Hollywood” will be available to stream on Peacock with the launch of the service on July 15, and will continue to be available on ViacomCBS platforms.

In addition, premium films from Paramount’s library will stream on Peacock in limited exclusivity windows throughout 2021, 2022, and 2023, including: “The Godfather” trilogy, “Catch Me If You Can,” “The Talented Mr. Ripley,” “American Beauty,” “Patriot Games,” “Last Holiday,” “Fatal Attraction,” “The Firm,” “An Officer and a Gentleman,” among others.

“We are truly excited to bring some of the most popular movies and series from across the ViacomCBS family of brands to Peacock. We continue to expand the Peacock catalog with premium programming from NBCUniversal and beyond, and partnering with companies like ViacomCBS to ensure that all of our viewers can choose from the best entertainment options available in the market today,”  said Frances Manfredi, President of Content Acquisition and Strategy at Peacock.

In July, Peacock will launch across mobile, web and connected TV platforms with a free tier featuring more than 7,500 hours of movies, shows, and live and on-demand programming across news, sports, reality and late night. Peacock Premium will also be available for $4.99 per month and will feature more than 15,000 hours of content. Viewers may also upgrade Peacock Premium to ad-free for an additional $5.00 per month.

“This agreement with Peacock demonstrates the incredible and enduring value of ViacomCBS content. The partnership we are announcing today is consistent with our strategy to maximize the value of our content by selectively licensing our library product to third parties while prioritizing franchise IP for our own platforms,”  said Dan Cohen, President at ViacomCBS Global Distribution Group.