Toys and Colors
Pocket.watch announced a slate of new holiday programming and premium original content from Toys and Colors, YouTube’s top kids ensemble. This November, families can celebrate the most wonderful time of the year with the premiere of “Toys and Colors Elf Academy,” a new 22-minute holiday special, “Toys and Colors Club,” a brand-new premium series, and brand-new music and collaborations that bring together the creators kids love with special guests and seasonal surprises that will excite the entire family.
Toys and Colors stands as one of the fastest-growing and top-engaged family franchises in the world with 136 million subscribers and 149 billion lifetime views. In just the last 90 days, the brand’s top three YouTube channels have generated more than 11.6 billion minutes of watch time and reached over 348 million unique viewers globally. The new premium content and partnerships launching this month are the latest in Toys and Colors’ vast expansion of offerings beyond YouTube.
Just in time for the holidays, “Toys and Colors Elf Academy,” a 22-minute special, will debut on Ryan and Friends Plus on November 21 and arrive on Hulu on November 27. The festive adventure is joined by guest appearances that parents and kids will love, including the San Diego Padres and creator favorite Lana’s Life. The special features Toys and Colors’ latest single, “Holey Moly Holiday,” on pocket.watch’s “Holiday Hits Snow Day Soundtrack,” available across all major platforms including Spotify, Amazon Music, and Apple Music.
This month, pocket.watch will premiere “Toys and Colors Club,” a brand-new 10-episode premium series debuting exclusively on Ryan and Friends Plus, the largest independent kids SVOD in the U.S. “Toys and Colors Club” is a group that invites all kids to become members, with inclusive storytelling, problem-solving, and teamwork.
Albie Hecht, Chief Content Officer at pocket.watch highlighted some of the most important elements of the franchise:“Toys and Colors continues to redefine what a modern family franchise can be. This holiday slate showcases the brand at full power—premium originals, big-hearted storytelling, major talent partnerships, and unforgettable moments for kids and parents to enjoy together." noted.
Finally, Tim Nguyen of Toys and Colors focused on the expansive possibilities: “We’re incredibly excited to share our biggest holiday lineup yet, filled with new stories, music, and surprises for families everywhere. These new initiatives are an amazing opportunity for the Toys and Colors brand to extend beyond YouTube and connect with even more families across new platforms and experiences," stated.
Earlier this week, Toys and Colors joined forces with beloved live-action preschool brand “Blippi” to deliver even more fun and learning for young audiences on both of their YouTube channels. The partnership with “Blippi” marks the latest in a growing lineup of high-profile collaborations with some of the world’s most iconic kids and family brands, including “Sesame Street,” Mark Rober, MLB, San Diego Zoo, and “Kidz Bop.”