Spanish company DeAPlaneta Entertainment announced the addition of Pol Benedí. The executive will oversee the Kids & Family Division of the company as Head of Franchise & Marketing. Benedí has worked for several years in creating the Barça Licensing & Merchandising division of the Football Club Barcelona, successfully establishing the Barça brand internationally within the licensing world. As Head of Franchise & Marketing of the Kids & Family division of DeAPlaneta Entertainment, he will work on consolidating the company's IPs in this field.
Regarding this appointment, Pol Benedí expressed his expectations: "It is an honor to join this team at DeAPlaneta Entertainment, the leading company in Europe in children's and family entertainment. I am looking forward to bringing all my experience gained in the licensing world to the Kids & Family division to consolidate, expand, and launch established brands like Milo and future successes like Hero Inside or Magic Lilly. I am very excited to join a team that truly enjoys what it does," noted.
Diego Ibáñez Belaustegui, Chief Brand Officer of DeAPlaneta Kids & Family, praised the professional: "Despite his youth, Pol has extensive experience in branding and consumer products, recently playing a significant role in the licensing department of FC Barcelona. Pol has been very close to both licensing and retail companies as well as the fans themselves, making him ideal for this responsibility at DeAPlaneta Entertainment, where consumers are a priority," he said.