Protocol and Metagames renew their Latin America co-venture

Protocol Sports Marketing and Metagames Interactive Multimedia Solutions announced a renewal of their Latin America co-venture, a collaboration designed to bring relevant worldwide sports properties to Latin America, and to deliver meaningful Latin American sports properties to the world.

Known for its industry leading work within championship boxing, as well as a strong presence in an array of different sports, Protocol Sports Marketing is a global media rights distributor, sponsorship agency and sports marketing firm that specializes in developing new and meaningful opportunities for rights holders and sports federations who sanction and/or produce live sports events and sports-related content.

Meanwhile, for over a decade, Metagames Interactive Multimedia Solutions has provided media rights, sponsorship, production and other consulting services to rights holders and broadcasters, including the leading SVOD, pay TV and TV platforms throughout Latin America and the US Hispanic market.

The Protocol-Metagames co-venture started in 2018 with an eye toward increasing the consumption of professional boxing amongst linear and digital sports platforms in the global marketplace. The collaboration has since expanded as Metagames Interactive and Protocol Sports have signed media rights distribution deals with Bare Knuckle Fighting Championship, to represent the property worldwide.

“It has been an absolute pleasure working with the Metagames Interactive team these past few years, unlocking new opportunities in major markets like Mexico, Argentina, Brazil and more. Metagames’ intimate understanding of broadcast and streaming platform needs has helped fuel Protocol’s success in Latin America,”  commented Lowell Conn, President of Protocol Sports.

Teodoro Perez, President of Metagames Interactive, added: “We are delighted to have renewed our partnership with Protocol Sports. Protocol’s stellar reputation worldwide provides our collaboration with access to meaningful international properties and transmission capacities which fuel our business in the Spanish-speaking Americas.”