Following its premiere this year on TVNZ1, the second season of “Endangered Species Aotearoa” (internationally known as “The Most Endangered Species New Zealand”) proved a ratings success. Distributed by Rabbit International, the 6 x 60’ factual entertainment series averaged 241,000 viewers per episode and reached over 1 million viewers nationwide, securing a 21.6% share and reinforcing its position as one of New Zealand’s top-performing conservation programs.
The series demonstrated impressive audience loyalty, with a strong female viewership of 59.5% – higher than the channel average during peak viewing hours. Building on Season 1’s success, the 2nd season showed encouraging growth in its target demographic, improving its 25-54 share by +2% compared to the previous season’s performance.
The show’s digital performance reinforces its appeal to engaged viewers, with the series accumulating an average of 305,000 total streams per episode since its 2023 debut.
In the series, conservationist Nicola Toki and comedian Pax Assadi dive headfirst into New Zealand’s ecosystem to showcase the country’s most incredible –and most endangered – creatures.Season 2 takes viewers up-close-and-personal with charismatic kakapo bird, magical manta ray and elusive swamp creatures, as the unlikely intrepid pair are back for another season of discovery.
"Endangered Species Aotearoa" remains New Zealand’s premier factual entertainment series focusing on conservation, bringing audiences face-to-face with the country’s most vulnerable species while delivering laughs and genuine education. The series continues to prove that environmental storytelling can be both entertaining and impactful.
"Endangered Species Aotearoa" is produced in association with local conservation group Forest & Bird, and is based on Rabbit’s original format "The Most Endangered Species," which has successfully adapted across international markets. The series is made with support from NZ On Air.
"The Most Endangered Species" format, as well as the tape of both seasons of the the New Zealand version are distributed by Rabbit International.