RAINBOW LAUNCHES “MEOW, LET’S SING!” SINGING CONTEST IN THE U.K.

By recording a video while performing a cover song of hit series "44 Cats," children across the U.K. have the chance to win a large plush of one of the show characters. The company landed the contest in the region with the help of its official media partner, Magic Star, Sony Music UK.

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Rainbow, the producer of show “44 Cats,” has launched its first edition of “Meow, let’s sing!,” a singing contest aimed at 44 Cats’ UK young fans from 1 May to 30 May. Children across the UK have the chance to win special prizes by recording a video while performing a cover of their favorite "44 Cats" song with the support of their parents. 

The initiative of the launch is to support the contest with a dedicated digital campaign on social media, already live in Italy and Russia, and starting in France and Poland later this month. The contest landed in the U.K. with the support of Rainbow’s official media partner, Magic Star, Sony Music UK.

The contest was produced by Rainbow in collaboration with Italian Antoniano and Rai Ragazzi. The show, starring loved furry fellows on screens is ready to launch season 2 as it’s gaining viewership from children and families across media platforms. “44 Cats” is a hit in terms of ratings and web interactions, while the licensing program is growing with more than 100 partners in many consumer product categories with both, national and multi-territorial deals. In addition to the “Meow Let’s Sing!” initiative, Magic Star Sony Music UK also released “44 Cats-The Album” on all streaming platforms, featuring all the songs from the cartoon.

The activity provides children with the opportunity to showcase their musical talent and promote their love for music and singing. The winner of the contest will receive an exclusive “44 Cats” large plush, while many other special prizes are available for participants ranking up to number ten, sponsored by the exclusive UK toy distributor SISO Toys. All the details to join the contest are available on “44 Cats’” official website.