SB Media Group has appointed Alex Morris and James Wigley to drive global expansion of the business, credited as the owner of "Supercar Blondie."“This company is at the forefront of the Creator Economy and I’m hugely excited to be joining as we scale to the next level, building new brands and creator talent and synergistic new businesses that leverage our huge engaged audience and brand strength” Alex Morris, Chief Creative Officer at SB Media Group said.
Based in Dubai and Boston with a car design studio in Prague and newly established London office, SB Media Group generates over 2 billion views per month with digital channels focused on cars, design and technology. Morris and Wigley will be based in London and report to SB Media Group CEO & Co-Founder Nik Hirschi. Former LADbible Group and Future Studios executive Alex Morris joins SB Media Group as Chief Creative Officer. Over 13 years, Alex previously helped build Barcroft Studios from a news and picture agency to become one of the world’s foremost factual content producers and channel owners.
James Wigley has joined the business as Chief Revenue Officer. Prior to SB Media Group, James was Chief Growth Officer at Jungle Creations where he spearheaded client-facing business, including brand partnerships and the growth of their social-first marketing agency, The Wild. James’ seventeen-year media career has focused on driving fast-growth companies and teams at the forefront of social publishing — including building the commercial businesses for two other leading social-first publishers, LADbible Group and JOE Media.“We are tremendously excited to have such experienced media leaders joining us at SB Media Group; having started as a single influencer and expanded to become a fully fletched global media organization with a team of over 50 employees," SB Media Group CEO & Co-Founder Nik Hirschi said. "SB Media Group dominates the digital automotive entertainment niche, making rare cars, tech and luxury accessible to the masses. Under Alex and James’ leadership we are expanding into the next stage of growth for SB Media Group."
Initially established by Australian supercar content creator Alex Hirschi, known online as "Supercar Blondie," an automotive entertainment brand with a community of over 95 million followers worldwide, SB Media Group has grown into a digital media network with a roster of talent, an automotive design studio, and a portfolio of channels and shows across Supercarblondie.com, YouTube with 13 million subscribers, Instagram with 12 million followers, Facebook with 51 million followers, TikTok with 16 million, Snapchat with 2million, Twitter, and BilBili.
"SB Media has built a huge and incredibly engaged following by deeply understanding their community and through placing a focus on original, creator-led programming that delivers astounding organic reach - a focus that has propelled Supercar Blondie into the number 1 automotive entertainment media brand globally. I’m thrilled to be joining the team as we take SB Media into the next phase of growth and as part of that work more closely with brands looking to reach a socially native audience with a passion for cars, tech, entertainment and luxury lifestyle” said James Wigley, Chief Revenue Officer at SB Media Group.
This company is at the forefront of the Creator Economy and I’m hugely excited to be joining as we scale to the next level, building new brands and creator talent and synergistic new businesses that leverage our huge, engaged audience and brand strength.” Alex Morris Chief Creative Officer, SB Media Group
