Gusto TV has secured another content deal with Australia’s only 24x7 free-to-air food channel, SBS Food. The deal includes three cooking series and five culinary holiday specials for a total of 67 episodes which will air on SBS Food and SBS On Demand.
“SBS Food continues to curate content that celebrates diversity in educating audiences about different cultures,” said Chris Knight, CEO and President of Gusto Worldwide Media. "With their commitment to broadcasting multicultural food-related content, a continued partnership with SBS Food is a no-brainer. We’re excited to share the next course in our food programming menu.”
SBS Food is one of four TV channels on the network. As Australia’s multicultural and Indigenous broadcaster, SBS informs, educates and entertains more than 13 million viewers each month. SBS Food serves up the most popular food shows 24 hours a day, bringing the world to people’s kitchens by sharing stories through the language of food.
Gusto TV's cooking series and holiday specials will be available on SBS Food, and later on SBS On Demand for Australian audiences to view anytime and anywhere for free. The series will also be promoted on SBS Food’s website through bespoke articles.