DIGI, Romania’s telecommunications operator, will launch the full SkyShowtime service, including premium linear channels SkyShowtime 1 and 2, to its digitalTV customers. This is SkyShowtime’s first B2B partnership in Central and Eastern Europe. As part of a special launch promotion, DIGI will make SkyShowtime available to all current digital TV subscribers in Romania at no additional charge for a limited time.
Following the end of the promotional period, DIGI customers will be able to subscribe to SkyShowtime as part of new offers that will be announced in the coming months. DIGI TV customers will have authenticated access to all of SkyShowtime’s entertainment, including the latest blockbuster theatrical releases from Paramount and Universal, big exclusive series—including all episodes of the "Yellowstone" and its spin-offs "1883" and "1923".
SkyShowtime CEO, Monty Sarhan expressed enthusiasm for reaching over 2 million customers: “From the start, SkyShowtime has been focused on building partnerships with leading television providers in our markets. And now, less than one year after launching in Romania, we are extremely proud to enter this new partnership with DIGI, expanding SkyShowtime’s reach and availability to over two million customers", noted.
Serghei Bulgac, CEO of DIGI Communications N.V emphasized the importance of expanding the offering in his country: “As the media landscape continues to evolve, our goal remains the same – to bring extensive and unrivalled content to our customers. For DIGI, providing a quality service means investment in cutting-edge technology, and key partnerships such as the one with SkyShowtime will help us deliver an enhanced entertainment experience. We are happy to announce the agreement to broadcast SkyShowtime channels in the Romanian market, by pursuing our mission to reach millions of homes with a variety of compelling programmes", commented.
FInally, Hristina Georgieva, Chief Business Officer for SkyShowtime was glad to have started a journey in the CEE: “This is our first partnership in Central and Eastern Europe, and we couldn’t be more proud to launch with DIGI and their leading platform. We’re pleased to bolster DIGI’s offering with SkyShowtime’s portfolio of premium entertainment at a great price, and to provide further choice to even more members in Romania", highlighted.