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ITV is making a major play on YouTube 26 MAR 2025

Markets

ITV is making a major play on YouTube

ITV has launched five new themed YouTube channels and begun uploading full episodes of shows like "Victoria" and "Deal or No Deal" across its digital network. According to Ampere, the shift marks a strategic move toward long-form content, with full episodes now dominating ITV’s YouTube output since February 2025.
LGBTQIA+ Consumers Lead in Digital Brand Engagement 25 MAR 2025

Markets

LGBTQIA+ Consumers Lead in Digital Brand Engagement

A recent study by Horowitz shows that more than half (52%) of LGBTQIA+ consumers say they have clicked on an ad from a brand that shows up on their media feed (compared to 44% of consumers overall), and nearly 4 in 10 (39%) LGBTQIA+ consumers have interacted with social media ads by liking, sharing, or commenting on them.
ALL3MEDIA INTERNATIONAL STRIKES MULTIPLE DEALS FOR  NEW THRILLER "PROTECTION" 25 MAR 2025

Distribution

ALL3MEDIA INTERNATIONAL STRIKES MULTIPLE DEALS FOR NEW THRILLER "PROTECTION"

Acquisitions of the series include a digital rights deal with BritBox for the US and English-speaking Canada, and Stan in Australia. BBC Studios has picked up "Protection" in a pan-territory deal covering Asia, India and the Indian subcontinent.
Paramount + to debut premium and ad-tier plans in Germany,  Switzerland and Austria 25 MAR 2025

Streaming

Paramount + to debut premium and ad-tier plans in Germany, Switzerland and Austria

Global streamer expands its multi-tier subscription strategy within Europe with premium tier launch in GSA on March 26 and advertising tier coming in summer.
RTL Group reached growth in 2024, Driven by Streaming and Content Expansion 20 MAR 2025

Operators

RTL Group reached growth in 2024, Driven by Streaming and Content Expansion

The media giant posted a 5% revenue increase, reaching €7.5 billion, while net profit rose 8% to €1.2 billion. Streaming subscriptions grew by 20%, and digital advertising revenue surged by 12%. The group's production arm, Fremantle, also saw solid performance, reporting a 10% increase in revenues.