UpStream Media join forces with HCA Entertainment to launch an exclusive online platform that will fuel passion for "The Motorbike Show". This unique service will give members access to a wealth of content, including past seasons of the iconic series, and brand-new original shows.
Nick Rees, COO of UpStream Media, said: "In the current media landscape, production companies are having to think differently about how they finance and distribute content that their fans truly want to see. There is a loyal audience for this content that has been built up over many years, and UpStream Media is extremely excited to be partnering with HCA for this next phase of the company’s journey."
Original series’ produced exclusively for the platform include "Iconic Bikes", an exploration of the most iconic motorcycles housed in the National Motorcycle Museum; "Henry’s Bikes", which sees Henry Cole explore the motorbikes that mean the most to him; "Shed Talk", where Henry Cole invites the biggest names in the motorcycling world for candid, in-depth conversations; and "Skid Risk", which follows Guy ‘Skid’ Willison as he restores, designs, and shares his love for motorcycles.
Henry Cole said: “I’m genuinely thrilled about this project. It means I can continue creating programmes that put motorbiking front and centre—something I’m incredibly passionate about. The aim of The Motorbike Show.com is to give us the flexibility to make shows that appeal to us as riders the whole year round. Subscribers will get to watch exclusive new series, as well longer form features and behind the scenes content from The Motorbike Show, before it transmits on ITV later in 2026”.
In addition to being a streaming service, ‘The Motorbikeshow.com’ is packed with many unique features, creating a dynamic membership club. Subscribers will enjoy priority access to live events and exclusive meet-ups, offering rare, up-close opportunities to engage with the stars of the show and immerse themselves in the world of motorcycling.
The partnership also offers brands an unparalleled opportunity to invest in content that resonates deeply with a dedicated and engaged fanbase, ensuring a meaningful and long-lasting connection with viewers.
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