UpStream Media joins Middlechild to develop digital-first original content

UpStream Media is teaming up with the production company Middlechild to create original, digital-first content designed for today’s on-demand audiences. The partnership marks a forward-thinking, flexible business model that reimagines how traditional TV production companies can collaborate with digital networks, bridging the gap between broadcast expertise and rapidly growing online communities.

Nick Rees, Chief Operating Officer at UpStream Media commented “We’re really excited by this partnership with Middlechild which demonstrates our commitment to bringing fresh quality engaging content to digital audiences. As well as creating great content for our channels we’re hopeful this collaboration will also uncover new talent and scalable formats.”

Joe Elliott, Head of UpStream Media adds “A perfect example of a win-win collaboration in our industry, combining Middlechild’s bold and creative storytelling with UpStream Media’s social media expertise. This partnership will drive growth and open new horizons for both, reaching fresh viewers worldwide.”

David Sumnall, CEO & Founder at Middlechild says “Every production company understands that YouTube and social media channels are playing a significant role in the future of our industry, and we’re proud to be at the forefront of that. We can’t think of anyone better to partner with than Nick, Joe and the brilliant team at UpStream Media. They’ve built up a huge audience for their content and we feel very privileged to be the ones chosen to build on that success with these brand-new originals.”

SPECIALS AND MINI-SERIES

The new slate of digital-first content will feature a mix of standalone specials and mini-series which will air across UpStream Media’s network of successful YouTube channels, initially for highly popular channels OMG Stories, Filth, and Origin, which have around 1.5 million subscribers.

The originals will explore a range of subjects, including the realities faced by people rebuilding their lives post-incarceration; the resilience of young mothers navigating financial hardship; and the hidden—and often shocking—waste that lies beneath Britain’s waterways.