2 DEC 2020

SONY, DYNAMO AND PANTAYA PARTNER FOR NEW SERIES “CANNABICA”

Sony Pictures Television and Dynamo announced a distribution deal for a drama/thriller series entitled “Cannabica,” whics is being developed with Pantaya, the show’s broadcaster in the United States.

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María Elisa Camargo

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Sony Pictures Television (SPT) and Dynamo announced a distribution deal for a drama/thriller series entitled “Cannabica”. Dynamo is developing “Cannabica” with Pantaya, who is showcasing the series in the United States, with SPT to serve as international distributor. Production is set to begin later this month.

“Cannabica” aims to take a fresh look at the future of the cannabis industry from a different and modern perspective. It tells the story of Félix, Mariana and Ignacio, three young entrepreneurs, intelligent and ambitious, who bet on a market that has just been legalized in Colombia: medicinal cannabis.

The 10x45’ series will star María Elisa Camargo as Mariana, Carolina Gaitán as Lola, Juan Pablo Urrego as Ignacio, and Sebastián Eslava as Félix. The series was created by Natalia Echeverri, executive producer at Dynamo; co-created with director Andrés Beltrán and with screenwriter Esteban Orozco.

“We’re excited to partner for the first time with Dynamo, a prolific and successful production company in the region, and to bring a series with an A-list cast to market that talks about the perception of success and failure from the point of view of three young adults set in the world of medicinal marijuana, which we have not yet seen on television before in Latin America,” said Selina Nederhand, SVP of Content Strategy and Acquisitions at SPT. “We hope this is the first of many projects together, as SPT continues to distribute the best content to our audiences throughout Latin America and the rest of the world,”  she added.

Meanwhile, Andrés Calderón, CEO of Dynamo, commented: "This first agreement with SPT and Pantaya reflects Dynamo's strategy of making alliances with the best to continue generating high-quality content and creativity in our productions. Medicinal and recreational legalization in recent years has exploited interest in this type of fiction”.

Lastly, Mario Almeida, Vice President of Programming, Development and Acquisitions at Pantaya, added: “We are excited to be working with Dynamo, one of Latin America’s best scripted producers, on ‘Cannabica’. We know audiences are going to enjoy ‘Cannabica’ the moment it launches, with its unique premise and what promises to be an A-list cast. This is smart premium storytelling baked to perfection”.