STAR MEDIA LAUNCHES CONTENTSCAN IN PREPARATION FOR MIPTV

Star Media launches a new anti-piracy service, ContentScan. “We have expert experience in three areas, production, distribution, and content protection. As a production company Star Media has long been successfully operating on the market,” Ekaterina Smirnova, CEO of ContentScan, said.  

The company is a special member of the Google program for cooperation with copyright holders and forms part of the YouTube certification program, contracted to anti-piracy. High-quality commercial video production was credited for a 25% revenue growth for archive projects and for no less than 50% growth for premier projects. That’s exactly what we are to implement for our partners.” “The digital direction of the company has also grown into a separate agency with an individual approach and full-cycle services. Our experience and evidence base is unique! And we intend to use all our knowledge for the effective work of ContentScan Company.”

ContentScan is based on machine learning technology that automates the entire process from detecting the pirate content to its complete removal. It allows protecting an unlimited amount of works and makes protection more accessible to monetize all the created content. The service can protect VOD-content and live broadcasts including separate sports events.  

The software has already removed 3 million pirated links from Yandex. Some of the projects it will be featured in for protection include "Planeta Inform”, the group of companies “Prior”, “Amedia”, “Mars Media”, “Volga Film”, “Bazelevs” and others. Moreover, the anti-piracy protection of the company will cover more than 500 content units of the “Russian Television and Radio Broadcasting Company” media holding that has recently become one of the partners of Star Media in the anti-piracy fight.