Studio 100 recently signed a five-year agreement with Brandloyalty to execute various interntional loyalty campaigns for “Vegesaurs."“We are delighted to be able to partner with Studio 100 on the upcoming “Vegesaurs” series," Claudia Mennen, CEO of BrandLoyalty said.
The 20-part, CGI-animated preschool series, produced by independent Australian producer Cheeky Little for the Australian Broadcasting Company (ABC) and France TV, is still undergoing production. Most of the funding attributed to production for "Vegesaurs" was provided by Screen Australia, with Studio 100 serving as co-investor. All episodes, each with a runtime of five minutes, will become available for linear and non-linear distribution in Fall of this year.
In addition to the show's debut, Studio 100 also hopes to transition to a digital content model. "A continuing focus for food retailers is to encourage children to choose healthier options, and therefore making vegetables fun through the “Vegesaurs” is a perfect way to connect with kids across the globe," Mennen said.
ABC will broadcast the series in Australia under the title “Ginger & the Vegesaurs," based on a concept created by Gary Eck and Nick O’Sullivan. The “Vegesaurs” characters will teach their preschool viewers lessons about sleep, sharing, friendship, nurturing mealtimes, and play. It stars lead character Ginger, a young Tricarrotops (carrot) with others including P(ea)-Rex, Cornasaurus (corn), Bananaraptor, Coconutdon, Broccolisaurus, Bokchoydactyl, Tomatodon, Appleflyrus
A continuing focus for food retailers is to encourage children to choose healthier options, and therefore making vegetables fun through the 'Vegesaurs' is a perfect way to connect with kids across the globe.” Claudia Mennen CEO, BrandLoyalty