Studio 100 Media recently unveiled its action-comedy CGI-animated TV series, “Vegesaurs." The production from independent Australian producer Cheeky Little for the Australian Broadcasting Company (ABC) and France TV, is set to reach viewers worldwide. “It’s been a wonderful journey developing and producing ‘Vegesaurs’. It’s a completely fresh take on the dinosaur genre, packed with action, comedy and heart and we can’t wait to introduce kids to the creatures, sights and sounds of Vegesaur valley," Patrick Egerton, Executive Producer, Cheeky Little, said.
The Principal production funding is provided by Screen Australia, with Studio 100 serving as co-investor. Studio 100 Media is tasked with the worldwide distribution of content and licensing & merchandising rights of this delicious series.
With strong interest already received from various broadcasters, the appealing short-form content is furthermore a perfect fit for digital platforms offering new marketing opportunities, and also in connection with retail concepts including loyalty partner programs. “Vegesaurs” addresses multiple execution layers such as collectability, publishing, plush, and gaming. “We have already received great feedback from various partners to whom we presented ‘Vegesaurs’ in advance," Martin Krieger, CEO of Studio 100 Media, said.
Based on a concept created by Gary Eck and Nick O’Sullivan, the series is targeted at pre-schoolers and planned for delivery in 2022. ABC will broadcast it in Australia under the title “Ginger & the Vegesaurs”. “Vegesaurs” are vegetable and fruit-shaped dinosaurs ready to address and teach relatable themes for upper pre-schoolers such as getting to sleep, sharing, friendship, nurturing mealtimes, and play. Starring the lead character Ginger, a young Tricarrotops (carrot) with others including P(ea)-Rex, Cornasaurus (corn), Bananaraptor, Coconutdon, Broccolisaurus, Bokchoydactyl, Tomatodon, Appleflyrus and Potatodon, “Vegesaurs” are here to enrich and enhance the imagination.
It’s been a wonderful journey developing and producing ‘Vegesaurs’. It’s a completely fresh take on the dinosaur genre, packed with action, comedy and heart and we can’t wait to introduce kids to the creatures, sights and sounds of Vegesaur valley.” Patrick Egerton Executive Producer, Cheeky Little