Swixer hires Giulio Musi as Executive Producer of Drama & Commercials

Scandinavia’s leading production services company Swixer appointed Giulio Musi as Executive Producer of Drama & Commercials, where he will work with production companies and agencies looking for production services throughout Europe.

Fatima Lagerås, CEO and Founder of Swixer, says: “Giulio joining our team is a testament to our commitment to producing high quality series, films and commercials all around Europe. His hire marks our ambition to grow our slate of productions and show the world why they should produce in our countries of expertise. His strong experience and credits make him a stellar lead for our drama and commercials department and we look forward to welcoming new projects with him.”

Musi joins to expand Swixer’s strong portfolio in TV and film, which consists of credits on major productions including BBC drama series "Normal People", Netflix architecture series "Abstract: The Art of Design" and Prince William's documentary "Earthshot", with more major drama and commercial productions in the pipeline.

His most recent credit is for producing the award-winning feature film "Humanization" (Förmänskligas), which will premiere on 27th January in Stockholm but it had its world premiere at the International Film Festival of India, IFFI, which is one of 15 film festivals accredited by the International Federation of Film Producers Associations (FIAPF), along with film festivals such as Locarno, Shanghai, Karlovy Vary, Cannes and Venice. The film also had its US premiere at the Santa Barbara International Film Festival, one of the most important film festivals in the US.

Giulio Musi, Executive Producer of Drama & Commercials at Swixer, says: “I can’t wait to get started on Swixer’s long list of production clients and credits, and to bring in more of them. Joining their brilliant team to encourage production in Scandinavia and across Europe is a dream as I know we have so much to offer producers and brands from all over the world.”

Swixer was founded in 2012 by producer Fatima Lagerås and has currently productions running in Sweden, Iceland, Norway, Denmark, the UK, Portugal, Germany, Poland, France and the Netherlands. Swixer also has several extensive pitches for major international television productions in the pipeline. The Swedish government's new decision on tax credits for Swedish film production also opens up opportunities for increased demand internationally, which Swixer is ideally placed to help companies take advantage of.