25 SEP 2023

Talpa transitions into Talpa Studios and shifts its business approach

Talpa unveiled its new name, Talpa Studios, in a rebranding that represents a holistic shift in its business approach, focused on creating complete content propositions, from format creation to production and global distribution.

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Talpa, the content powerhouse for non-scripted formats founded by John de Mol, unveiled its new name: Talpa Studios. According to the company, this rebranding represents a holistic shift in its business approach, focused on creating complete content propositions, from format creation to production and global distribution.

As a forerunner in the entertainment industry, Talpa Studios will continue to push the boundaries of creativity and innovation, the firm said. Recently, several formats, including “The Floor,” “Marble Mania,” “Million Dollar Island,” “The Tribute,” and “Hunting Season,” have successfully traveled the globe.

The transition into Talpa Studios marks the company's strategic journey while preserving its distinguished heritage. John de Mol pioneered the entertainment industry for over four decades with iconic hit formats such as “The Voice,” “Big Brother,” “Deal or No Deal,” and “Fear Factor.” The experienced team at Talpa Studios further builds on this legacy, producing innovative global formats and establishing itself as a collaborative creative network. Here, alongside focusing on originals, they actively co-develop content like “Million Dollar Island,” “Lingo” and “The Big Bang,” with the industry’s premium players and creative minds in various stages and forms.

With a multidisciplinary Dutch-based production studio, open to international hub productions, creativity is brought to life for platforms and streamers from around the world, the company said. Talpa Studios also has exclusive access rights to premium broadcast and streaming channels in the Netherlands and Germany.

"This name change captures the full spectrum of all our activities under our roof. The expansion signifies the innovative strategy we have embarked upon since our exciting new journey began in 2022. We are dedicated to creating next-level content that connects people both within their homes and across the world. And thanks to our international hub productions, we have made our expertise and knowledge easily accessible for local adaptations of successful formats like ‘The Floor,’ ‘The Quiz with Balls’ and ‘Marble Mania,’"  said Maarten Meijs, CEO of Talpa Studios.

Furthermore, the company explained that the rebranding also distinguishes the different activities of Talpa Network from Talpa Studios. Although both companies are located in the Netherlands, they operate independently from each other.

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