TelevisaUnivision, the world’s leading Spanish-language media company, and Atresmedia, the leading Spanish media group, have renewed their first-look agreement for the next few years, strengthening a strategic alliance that continues to bring TelevisaUnivision’s hit telenovelas to audiences in Spain.
Under the renewed deal, Atresmedia will have first option to all telenovelas produced by TelevisaUnivision for broadcast on Nova, a free-to-air channel that has become a leading destination in Spain for telenovelas, series, films and lifestyle programming.
Guillermo Borensztein, Senior Vice President of International Content Licensing at TelevisaUnivision indicates that its objective is to engage audiences across Spain: “This renewed agreement with Atresmedia is a testament to our leadership in delivering iconic and high-performing stories to audiences worldwide, and we look forward to continuing to engage audiences across Spain with the content they love," expressed.
Meanwhile, José Antonio Antón, General Director at Atresmedia, highlighted their partners telenovelas: "TelevisaUnivision’s telenovelas have driven audience engagement in Spain for more than two decades. Their ability to stir emotion, build viewer loyalty and consistently lead in key time slots makes them a strategic and dependable choice for us," commented.
Nova is currently the leading TV network for women in Spain, averaging a 2% audience share this season. In April, it surpassed its competitor by the largest margin of the season, +0.6 points (1.9% vs. 1.3%), according to Kantar Media’s full-month results.
TelevisaUnivision's productions are among Nova's most successful content, including "Eternamente Amándonos," which premiered in March and had the highest-performing debut in the past two and a half years, reaching a 3.9% share, averaging 364,000 social media followers, and attracting a total of 561,000 unique viewers.
Another production, "Mi Secreto Eres Tú," debuted earlier this year and ranked as the most-watched series during prime time. Additionally, TelevisaUnivision's latest telenovelas, aired on Nova, have consistently led their time slots, including "Mi Fortuna es Amarte," "Si Nos Dejan" (a remake of "Los Ricos También Lloran"), "Corazón Guerrero," and "Cabo." The latter was the most-watched premiere of last season, with a 3.5% audience share and 332,000 viewers.