Thames launches new Factual and Entertainment label, Upstream

The launch will made alongside Creative Director, Neale Simpson.


Fremantle label, Thames, will soon launch Upstream, a brand-new factual entertainment label, with Neale Simpson as Creative Director. “Neale is a creative force and we’re delighted that someone with his talent has joined Thames," Amelia Brown, Managing Director, Thames, said. "He will be a huge asset to us and our brand-new label, Upstream, as we look to diversify and produce formats across multiple genres.”

As the leading producer of some of the UK’s most popular entertainment and shiny floor formats, Upstream will help Thames diversify its slate and expand its client base as Thames looks to broaden its outreach to other genres. “Thames produces the biggest and best entertainment shows on British television, combined with an enviably rich slate of much-loved brands," Neale Simpson, Creative Director, Upstream said. "The launch of Upstream presents a fantastic opportunity to join Amelia and the immensely talented team at Thames with a shared ambition to create feel-good formats that aim to put a smile on people’s faces – and don’t we all need a bit more of that right now?”

Neale brings a wealth of experience to the newly created role after over a decade at Banijay, most recently as the Creative Director of Fizz and RDF, where he led on development, operations and exec- produced series across both labels, with titles including: ITV’s Tipping Point, BBC Two’s Lightning, E4’s Shipwrecked, BBC Three’s Fight Dirty, Craig & Bruno’s Great British Drives for ITV and The Crystal Maze for C4 and Nickelodeon in the US.