"Clash of Trades"
The ATS Team has released its first fully produced competition series, "Clash of Trades" aims to promote the US domestic trades industry for the USA's Department of Defense and the not-for-profit organization Global Learning Accelerator’s Project MFG.
"Clash of Trades" is a tournament-style skills series that sees teams from across the United States undertake world-class skills challenges reflective of modern manufacturing demands in order to win a grand prize of $100,000.
Mike Woodward, VP Development and Production, The ATS Team says: “'Clash of Trades' is part of a new type of media that blends branded marketing commercial and original reality competition TV together. ATS brought our storytelling and competition expertise to create a series that in part is entertaining to watch but also helps cover a more serious issue facing America’s trades workforce. We believe brands will continue to expand their use of TV entertainment to enhance their market position to reach the right audiences creatively."
The series forms part of Global Learning Accelerator’s wider outreach program, which sees Project MFG working behind the scenes to help local communities involved in the competition to elevate and help raise awareness of the need to produce the next generation of highly skilled trade professionals to ensure economic development and correct a looming workforce deficit within basic-life and community-necessary trades industries. The series is now available to watch via Project MFG’s YouTube channel.
Ray Dick, Co-Founder of Project MFG adds “ATS has been a perfect match. They’re known for their work in a similar, highly skilled area of their entertainment industry. 'Clash of Trades' has been upgraded into a highly engaging series and we are confident it will speak to our audience. This is one of many steps to help shine a light on the importance of Trades in our country and to close a skills gap that may leave more than 2 million position unfilled if more young people don’t enter the skilled trades."
