Mariano Cesar and Tomás Yankelevich
Warner Bros. Discovery announced that Mariano Cesar has been promoted to the position of General Entertainment Content Leader for Latin America and US Hispanic. He will lead all content and production teams for the company’s extensive portfolio of general entertainment brands in the region, including streaming platforms, pay TV and digital products.
In his new position, Mariano Cesar will lead the general entertainment content development, production, acquisition and programming teams for Warner Bros. Discovery’s portfolio of pay TV channels, which includes some of the most successful brands in Latin America, among them HBO, TNT, Space, Warner Channel, Cinemax, Discovery, Home & Health, ID and TLC, as well as the HBO Max and Discovery+ (Brazil) streaming platforms.
Mariano Cesar joined the pay TV industry three decades ago, building a career at the helm of such iconic brands as Uniseries, Retro, I.Sat, Space, TNT, TNT Series, and Warner Channel. Following the launch of the HBO Max streaming platform in 2021, he was named its Leader of Programming and Strategic Content, soon adding the HBO channel portfolio and, more recently, Discovery+ to his responsibilities.
“I am excited to welcome Mariano Cesar as the leader of this team. He has shown great strategic and creative ability to bring us closer to our audiences," said Fernando Medín, President of Warner Bros. Discovery for Latin America and US Hispanic, to whom Cesar will report.
“Connecting with audiences through the power of our stories and the diversity of our brands is an extraordinary challenge. I am enthusiastic about meeting it and proud to be able to continue my efforts in this area. I am grateful to Fernando for the confidence he has shown in me at this important juncture in Warner Bros. Discovery’s trajectory,” Mariano Cesar commented.
Cesar will replace Tomás Yankelevich, EVP & Chief Content Officer of General Entertainment for Latin America and US Hispanic, who decided to leave his role as head of the content and production teams at the end of June to pursue new professional endeavors. “I am very grateful to Tomás for his successful leadership of our content and production teams and, most of all, for having created such a solid group of professionals,” Medín commented.
Yankelevich led the general entertainment content teams for some of the most successful brands in Latin America, including the HBO Max and discovery+ (in Brazil) streaming platforms and the HBO, TNT, Warner Channel, Space, and, most recently, Discovery Channel and Home & Health pay TV channels, among many others. Moreover, from Miami, he directed the launch of HBO Max in Latin America, the creation of a hub for the development and production of local original titles, the founding of Particular Crowd movie studio (now independently managed), the launch and expansion of TNT Sports, and the consolidation of the company’s family of pay TV brands, among other accomplishments.
“It was a privilege to lead this team for the past six years and to work with amazing professionals who share the same passion: entertaining audiences with thrilling stories. As I close this cycle and start a new phase in my career, I have the satisfaction of knowing that we reached our goals, and that I am leaving in place a team made up of outstanding and committed human beings,” Tomás Yankelevich remarked.