Banijay Entertainment has picked up exclusive format rights to "Clone Heads", an action-packed gameshow from UK production company Objekt. The title joins Banijay London TV Screenings event @ BAFTA 195 Piccadilly, on 26th February.
Helen Greatorex, Head of Acquisitions at Banijay Entertainment, comments: “Clone Heads is pure, unfiltered fun — a visually striking, endlessly-entertaining format, and a perfect showcase for creator talent. Buyers looking for strong digital-first audience engagement and multiplatform adaptability will love this show, and it’s fantastic to spotlight Objekt’s format among our London TV Screenings line-up.”
Bart Frank, Creative Director at Objekt says: “Clone Heads not only celebrates the vibrancy and creativity of digital talent but also stands as a significant recognition of digital formats. It highlights the unique capabilities of digital content producers to innovate and adapt in an ever-evolving media landscape. With Banijay Entertainment, we're excited to push the boundaries of traditional and digital media, bringing our distinct, playful competitive spirit to viewers worldwide."
Cat White, Digital Commissioning Executive, Channel 4 said: “I’m delighted to see Clone Heads become part of Banijay Entertainment’s portfolio. Originally developed for YouTube with its mischievous 4.0 twist on a traditional gameshow, the world of Clone Heads was built on the idea of silliness done at scale. I can’t wait to see how that world will be adapted across Banijay Entertainment’s global network - and for new audiences to be delighted by the big headed brilliance.”
Created by Objekt and originally premiering on UK Channel 4’s digital-first platform, Channel 4.0, "Clone Heads" blends high-energy physical competition with outrageous comedy. Each episode sees two popular content creators lead a team of oversized, balloon-headed clones into three rounds of wild, unpredictable challenges. The format combines classic playground games with strategic twists, offering a fresh, engaging take on competitive entertainment.
"Clone Heads" joins Banijay Entertainment’s diverse slate of third-party formats presented at London TV Screenings, including: "My Name is Gabriel" from Korea’s TEO Corp, originally produced by JTBC for Disney+; "Genius Game", another hit from Korea, developed by CJ ENM as a travelling format currently being adapted for ITV by Banijay UK label Remarkable; "ATypical Critics" from French-Canadian MasterChef Quebec producers Pixcom, and "Game of Wool", a unique competition format from Scotland-based Hello Halo (part of STV Studios).
The deal was negotiated by Luci Sanan at 53 Degrees North Media.