Sundance Feniger has been elevated to Head of Digital Enterprises, Warner Bros. Global Kids, Young Adults and Classics, announced by Tom Ascheim, President, Warner Bros. Global Kids, Young Adults and Classics (GKYAC). Formerly Vice President and General Manager of Boomerang, Feniger will lead the group’s overall vision, operations, and development of its branded digital offerings in this expanded role. He is based in Atlanta and will report into Ascheim. “Sundance has had great success in growing Boomerang’s streaming service since its launch. His proven track record of driving growth and engagement in a range of direct-to-consumer product offerings will be essential as we tap into our larger digital enterprises banner,” said Ascheim.
“There are incredible opportunities ahead for us to unlock in the interactive and digital space. I’m looking forward to working with the world’s greatest storytellers across our kids, young adults and classics brands to bring those experiences to life,” Feniger added. While Boomerang will remain within his purview, Feniger will add to his charter direct business strategy, customer acquisition & retention, and operational & financial planning functions for a digital portfolio spanning Cartoon Network, Boomerang, Adult Swim, TCM, and the division’s two studios, Warner Bros. Animation and Cartoon Network Studios. This includes the transformation of the group’s current model into a future-state and digital-centric enterprise with a concentrated focus on optimizing the current portfolio of digital products & games; enhancing the user experience of the Kids & Family destination on HBO Max; and finding unique digital opportunities for each brand.
In 2017, Feniger was tasked with the launch of Boomerang’s subscription video streaming service, which shares the same name as the global linear network. He led the streamer’s business across functions, including subscription strategies, operations, application development, and a partnership with technology company, Warner Bros. Digital Labs. Boomerang features a content slate of over 5000 titles, including the massive Hanna-Barbera, Looney Tunes, and MGM animation libraries with timeless franchises such as “Scooby-Doo,” “Tom and Jerry,” “Bugs Bunny,” “The Jetsons” and “The Flintstones,” plus Boomerang original exclusives such as “Dorothy and the Wizard of Oz” and “Scooby-Doo and Guess Who?”
Before joining Boomerang, Feniger served as Senior Director of Product Strategy and Development at Nickelodeon, where he managed premium product for Viacom’s first mobile subscription video-on-demand service, Noggin, and was responsible for other key products, including Play-Along interactive videos for preschoolers. Prior, he held multiple leadership positions with the Nickelodeon Games Group across monetization operations, product management, and partnerships for all virtual world and MMO games.
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