25 NOV 2020

WARNER BROS. NAMES AMY FRIEDMAN HEAD OF KIDS AND FAMILY PROGRAMMING

Friedman is set to oversee the creative and strategies relating to kids and family programming for Cartoon Network and Boomerang. She will report President Tom Ascheim.

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Warner Bros Amy Friedman has been named Head of its Kids & Family Programming. The news was announced today by President of Global Kids, Young Adults, and Classics at Warner Bros. Tom Ascheim,  to whom Friedman will report.“It's a thrill to be reunited with Tom, and to join a team of creatives who are rightly respected as the best of the best,” Friedman said. “It's unusual to feel immediately at home at a place I've never been to before, but I do! To be part of WarnerMedia's next chapter of growth and to connect with families through content with heart, comedy, and originality is a dream.”

Under her new role, Friedman will have oversight of the creative and strategic guidance on kids and family programming for Cartoon Network and Boomerang, as well as develop and produce kids and family content for HBO Max. She was previously appointed as Senior Advisor by Ascheim to assume programming and creative responsibilities for Cartoon Network. Through her new appintment, Friedman will add content portfolio plans to her role, including a strategy for new and current series, acquisitions, and co-productions globally for kids and family across the WarnerMedia portfolio of kids brands.“For all the years I have known Amy, she has always exemplified what it means to be a successful and respected leader in the kids' sphere. Her wit and humor rival her sharp creative, business, and brand acumen, and she knows what kids of all ages and parents want,” said Ascheim. 

Her executive content team is led by Vishnu Athreya, leading Program Planning and Current Series, and Adina Pitt, who recently took on an expanded role leading Content Acquisitions, Partnerships, and Co-Productions for the Americas. Both will report directly to Friedman, who will also be building a small creative team in Los Angeles and New York. “In today's immensely cluttered entertainment space, Amy's commitment to deeply original, inclusive programming will grow our preschool, kids, and family offering across our portfolio of brands,”  said Ascheim. 

Friedman has many years of experience in kids and family programming under her belt. She has previously served in senior creative management roles at Nickelodeon, Noggin, TeenNick, Scratch, Sprout, and Universal Kids. Friedman is the Founder and President of Redhead Consulting, a brand creation, and content development company focused on kids, teens, and families. 

In today's immensely cluttered entertainment space, Amy's commitment to deeply original, inclusive programming will grow our preschool, kids, and family offering across our portfolio of brands.” Tom Ascheim President of Global Kids, Young Adults, and Classics at Warner Bros.