WildBrain CPLG is expanding its global presence by appointing Jasen Wright to Vice President of North America. “We have big plans for the North American market and with Jasen’s remarkable track record in building top-class consumer products programs, we know he’s the ideal candidate to fuel the growth and success of both WildBrain’s brands and our wider portfolio across the region," Maarten Weck, EVP & Managing Director at WildBrain CPLG, said.
Wright's new tasks include leading WildBrain CPLG’s North American efforts, and expanding the agency’s portfolio of entertainment and lifestyle brands in the market. Based in New York, he is set to report to WildBrain CPLG’s EVP and Managing Director, Maarten Weck. “WildBrain CPLG has an outstanding reputation for developing robust global licensing programs with best-in-class partners across its impressive and varied line-up of brands,” Wright said.
Through his position, he will prioritize WildBrain’s proprietary brands, including Strawberry Shortcake, Caillou, Teletubbies, and Chip & Potato. Additionally, Wright will lead the local growth of WildBrain CPLG’s wider portfolio of entertainment brands and expand existing relationships with partners. He will also drive the company's lifestyle portfolio in the region by creating new partnerships and building on existing represented brands. Alyssa Gourlay, based in California, will report to Wright to dig up development opportunities as WildBrain CPLG’s Director of Business Development.
Wright has years of consumer product and licensing program experience under his belt, gained through popular food & beverage brands, as well as home improvement, automotive, art, sports, lifestyle, and entertainment. Most recently Jasen was Vice President of Licensing and Brand Management at Beanstalk and led the global brand licensing business for Diageo’s spirit brands. While at Beanstalk, he also developed and executed the strategy for extending Stanley Black & Decker, U.S. Army, Ford Motor Company, and Harley-Davidson, among others.