Leading kids’ network and studio co-producing and launching digital-first series based on best-selling toy figurine line.
WildBrain Spark, the premium kids, and family AVOD network and studio, has secured a deal with US-Korean production company Park Star Media to co-produce and launch the new digital-first kids’ superhero series "Super Binks".
Originally created as a toy figurine range in Asia, WildBrain Spark is co-producing the new short-form 2D animated series with Park Star Media, and will also handle YouTube channel management across the new "Super Binks" global channel, where a new episode will post weekly. Additionally, WildBrain Spark will release the series on Amazon Video Direct from September.
Jon Gisby, EVP and Managing Director at WildBrain Spark, said: “The outstanding success Park Star Media had with its 'Super Binks' figurines made the property ripe for being transformed into a digital-first series. This is also a perfect example of how we can use our production capabilities to support brands as they make the jump from the toy shelf to the small screen, through the creation of engaging digital-first content. With its wacky humour and dynamic stories, we know the Super Binks series will be a huge hit with kids all around the world.”
Young Park, Co-founder, and Executive Producer at Park Star Media said: “We’re excited to partner with WildBrain Spark to transform our existing toy figurines into a digital animated series. To meet the surge in demand for animated content aimed at kids and families, our collaboration with a premier partner like WildBrain Spark feels natural because of their expertise in building premium digital brands and connecting them to viewers worldwide. We look forward to our partnership as we leverage the strength and resources of both companies to build Super Binks into a quality IP for a global audience.”
The Super Binks characters began life on lollipops when Park Star Media’s toy company in Seoul partnered with Perfetti Van Melle’s Chupa Chups brands across Asia to launch blind box figurines featuring the superheroes between 2017-2019. The toy products were sold online, at toy exhibitions across Asia, and at boutique stores in Korea.