Xilam Animation strikes deal with Sony Pictures Network in India

French animation studio Xilam Animation has secured an extensive deal with Sony Pictures Network India for its flagship non-dialogue comedy franchise “Oggy and the Cockroaches”. From October 11, SPNI will begin airing the original classic “Oggy and the Cockroaches” series, which spans seven seasons and 500 episodes, on Sony YAY!.

“As the popularity of ‘Oggy and the Cockroaches’ continues to rapidly accelerate in India, with fans drawn to the slapstick humour, endearing characters and positive values, it’s fantastic to welcome Sony Pictures Network India on board as the franchise’s new local broadcast partner. We know SPNI will play a pivotal role as we strive to meet the significant demand for Oggy content in India, and that this enhanced broadcast presence will help drive our consumer products efforts in the region,”  said Morgann Favennec, EVP of Distribution at Xilam Animation.

Leena Lele Dutta, Business Head at Sony Pictures Networks India, added: “At Sony YAY!, we are committed to serving a rich and diverse spread of shows and characters to our young fans. With many homegrown novel characters, unique shows and many first launches in the category, Sony YAY! constantly aims to deliver fresh concepts in captivating formats that push the envelope. We are very excited to host kids’ favorite ‘Oggy and the Cockroaches’ on Sony YAY! and can’t wait to break the news to our young fans. With this new addition, our proposition of bringing all kids’ favorite characters under one platform becomes stronger”.

“Oggy and the Cockroaches” will be the biggest launch in the second half of the year for Sony YAY! and the channel is planning an exhaustive 360-degree campaign to support its announcement. In the new normal, kids have moved to newer platforms and mediums of engagement and the channel aims to reach out to them strategically through all relevant touchpoints. In India, “Oggy and the Cockroaches” also continues to celebrate strong success on YouTube with its dedicated local channel achieving 200 million monthly views and 4.4 billion lifetime views.