Xilam Animation has launched Toon Box – a brand-new, kid-safe streaming app featuring over 1,000 pieces of content from across its legacy library and new series, alongside an exclusive range of videos, activities, storybooks, and games. Aimed at children aged 3–10 years old, the subscription-based and ad-free app is currently rolling out across 11 territories (the UK, the US, Canada, France, Germany, Italy, Spain, India, Mexico, Brazil, Australia) and will initially be available on iOS before also launching on Android devices next year.
Across its brands, Xilam already benefits from a strong digital fan base with 125 million subscribers across YouTube, Facebook, TikTok, Instagram, and SnapChat globally.Toon Box will cater to the whole family, featuring some of the most iconic series from Xilam’s catalogue including "Oggy and the Cockroaches", "Zig & Sharko", "Where’s Chicky?", "Mr. Magoo", "The Daltons", "Lupin’s Tales", "Paprika", and more. Episodes will also be available to download and watch offline, and Xilam will update the app with new content each month.
Marc du Pontavice, CEO & Founder at Xilam, commented on the strategy: “The digital space has always been a cornerstone of Xilam’s strategy, and we’ve now established a very wide audience across multiple platforms and touchpoints. The launch of Toon Box is a significant milestone in our approach as we go direct to consumers for the first time – offering an ad-free, safe and engaging environment for fans to enjoy our extensive portfolio in one convenient and trusted place. Thanks to its smooth user experience, intuitive navigation and high-quality visual design, Toon Box will offer every member of the family a new way to learn and have fun within the world of Xilam," explained.
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