Apple TV+ has now surpassed 6% global market share, while its competitors continue to lose subscribers, according to a new research from JustWatch published by 9to5Mac, which considers data from January 2021 through August 2022. According to the study, the last year and a half has been great for Apple TV+ compared to other big players: Apple’s streaming platform grew 29% during this period, while Prime Video and Netflix decreased by 19% and 14%, respectively.
In detail, Apple TV+ now has 6.2% of the global streaming platform market share, and it is getting closer than ever to HBO Max, with 7%. Disney+ comes in third place with 18.2% of the market share; Prime Video, which comes in second place, now has 24.3% market share; and Netflix, which remains the leading platform in the segment, now has a 27.3% share.
The numbers make it clear that the traditional streaming platforms have been losing ground to new platforms introduced in the last three years. Back in March, JustWatch reported that the global market share of the Apple TV+ had reached 5.6%. Interestingly, HBO Max continues with the same 7% share since then.
According to the report, there is more than one reason why the numbers are like this. When it comes to Apple TV+, the platform has been gaining traction as Apple’s original movies and shows have already won multiple awards. Meanwhile, Netflix has been struggling to retain its current subscribers with recent price increases. While a monthly Apple TV+ subscription costs US$4.99 per month, a monthly Netflix subscription costs as much as US$19.99.
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