Cost of living crisis challenging bundled synergies in the UK

With full fibre networks passing 41% of UK premises and with nearly 2 million of those having access to two or more independent network providers, consumers now have unprecedented access to a range of competitively priced ultrafast broadband packages. However, the uptake of full fibre services, especially those combined with a TV bundle, is yet to make any impressive inroads in the consumer marketplace, according to new data from Point Topic.

Although Sky subscribers may not be flocking to their full fibre services, they do clearly value its TV content and streaming services packages. The same can be said of Virgin Media O2’s premium TV content coupled with its superior speeds. BT, which has struggled over the years with its TV division, is still not making a significant impact on its subscribers, with 28% of respondents taking a bundled service.

Another key findings from Point Topic’s study is that TV and video services are an important part of a consumer’s life, however a pay TV or subscription to more than one on-demand service can be perceived as an unnecessary monthly expenditure, as 55% of respondents stated they did not take a bundled package.