Disney+ led all apps in the United States with more than 30 million downloads in the fourth quarter, according to a report released by Sensor Tower, a research firm which specializes in mobile app insights. Moreover, the company grossed more than $50 million from Disney+ downloads in the period.
That tally was higher than the proceeds for established subscription players like HBO Now and Showtime. In fact, the revenue outpaced HBO Now’s biggest month, which came in the summer of 2017 when the seventh season of “Game of Thrones” was launched, the report said.
Via Apple and Google, the 30 million-plus mobile downloads accounted for 34% of the market and exceeded the total downloads for Hulu and Amazon Prime Video in all of 2019. Even Netflix, which leads all streamers with just shy of 60 million United States subscribers and 158 million worldwide, grabbed only 11% share in the quarter, less than one-third the share of Disney+.
However, data from Sensor Tower does not tell the whole story. It measures only the App Store and Google Play and does not include third-party Android stores or other distribution hubs like Roku or Amazon Channels.
Disney has not released any official data since November 13, when it said Disney+ had attracted 10 million sign-ups in its first 24 hours, aided by a $13 bundle with Hulu and early discounts off its full monthly $7 rate. The company said it will update investors and the public about the progress of Disney+ on its quarterly earnings calls, the next of which will be held on February 4.