Global AVOD revenues for TV series and movies will reach US$91 billion in 2028, up from US$41 billion in 2022, Digital TV Research revealed in its latest “Global AVOD Forecasts” report.
According to the study, the United States will contribute 41% to the 2028 total, adding US$20 billion between 2022 and 2028. Furthermore, the report notes that, by 2028, nine platforms will generate AVOD revenues in excess of US$3 billion, including five global, three from the United States and one from China.
“Disney+ will be the AVOD winner, with US$11.4 billion by 2028. Disney+ is expected to follow its US example by converting its existing subscribers to the hybrid AVOD-SVOD tier, with SVOD-only subscribers having to choose to pay more,” said Simon Murray, Principal Analyst at Digital TV Research.
Meanwhile, Paramount+ and YouTube will follow behind Disney+ generating US$5.4 billion and US$5 billion respectively by 2028. At the same time, Hulu will deliver US$4.7 billion in the United States, with Netflix and Peacock both reaching US$4.6 billion. Digital TV Research also expects HBO’s new service Max to produce US$4.3 billion, with Roku at US$3.1 billion and Pluto at US$3 billion.