The subscription video on demand service (SVoD) revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 10.1% from $3.5 billion in 2022 to $6 billion in 2027, driven by the strong growth in SVOD subscriptions and unique SVoD households, and a steady rise in the average monthly revenue per unique SVoD household, forecasts GlobalData, a leading data and analytics company.
Amazon Prime Video platform is set to lead the Japan’s SVoD market and will account for the largest share of SVoD subscriptions through the forecast period followed by Netflix. Pradeepthi concluded: “Amazon’s growth can be attributed to its complementary offering of its e-commerce service with the same subscription amount, and competitive pricing. Additionally, the availability of local Japanese content, including licensed anime and American films and television shows, will also help Prime Video maintain its leadership position during the forecast period.”