Among all Disney+ viewers, 38.5% are younger than 25. By comparison, just 28.5% of all CTV users are under 25 years old, eMarketer confirmed in its latest report, aimed to give some clarity on how much Disney+ skews toward young people compared with other streaming services.
Nevertheless, Disney is not the only popular streaming service to skew toward young people. Just under one-third of YouTube’s total viewers are under 25 years old too. In fact, even Netflix has a similar makeup: viewers under 25 account for 31.8% of all its subscribers.
“These figures show viewers of Disney+, YouTube, and Netflix are more likely to be young when compared with other CTV viewers. But out of these three, Disney+ leans most heavily into young audiences,” the report says.
