Eastern European subscription video on-demand revenues will reach US$2.95 billion by 2027 – up from US$1.60 billion in 2021, according to new data from Digital TV Research. Poland will be the only country to generate more than US$1 billion by 2027.
“Excluding Russia and Ukraine – no mean feat considering that together they provide 57% of the region’s TV households – revenues will grow from US$0.93 billion in 2021 to US$2.24 billion in 2027. This was prompted by 2022 launches from Disney+, SkyShowtime and HBO Max,” commented Simon Murray, Principal Analyst at Digital TV Research.
By 2027, Digital TV Research forecasts 38 million SVOD subscriptions in Eastern Europe, a figure that is up from 22 million at end-2021. Excluding Russia and Ukraine, subscriptions for 20 countries will triple from 9 million in 2021 to 24 million in 2027.
The researcher also indicated that there will still be plenty of room for growth beyond the forecast period as only 16% of the region’s TV households will subscribe to at least one SVOD platform by 2027. Excluding Russia and Ukraine, this proportion will double from 11% in 2021 to 24% in 2027. Penetration in Poland will reach 44% by 2027.