SVOD revenues will reach $2.05 billion by 2025 in Eastern Europe (57% of total OTT revenues) – up from $766 million in 2019 (54%), according to Digital TV Research analysis.
Russia’s SVOD revenues will reach $610 million by 2025 – or 30% of the regional total. Poland will provide another $687 million (34%). Their joint share will fall from 74% in 2019; revealing stronger growth in other countries.
OTT TV episode and movie revenues for 22 Eastern European countries will reach $3.58 billion in 2025; nearly triple the $1.41 billion recorded in 2019.
Simon Murray, Principal Analyst at Digital TV Research, said: “Poland will remain the SVOD revenue leader despite having a lot lower population than Russia. Russian operators charge less than their Polish equivalents. Russia has more SVOD subscriptions than Poland.”