Impresa Cultura Italia-Confcommercio, in collaboration with Swg, carried out a study in order to analyze the changing and impact of Covid-19 on Italian cultural preferences. The strong shift towards digital cultural services is significant: 34% of the sample analyzed said streaming on-demand and pay platforms have been used more frequently.
According to Impresa Cultura Italia-Confcommercio and Swg, the imposed stop has contributed to set an increase in Italian television consumption, around 47% during the lockdown.
In addition, there was a slight increase related to readers’ preferences for digital compared to paper. President of Impresa Cultura Italia-Confcommercio, Carlo Fontana, said: “The digital has been a fellow during a very difficult phase for all of us proving to be an excellent cultural channel of diffusion when it is wisely used."