The latest edition of Pact’s annual “TV Production Census” has revealed that the sector revenues have nearly returned to pre-Covid levels, growing by 13% in 2021 to £3.251 billion, only £79 million below pre-Covid revenues in 2019. Despite Covid-19 still having an impact on life in 2021, innovations by the sector, as well as the Government’s Production Restart Scheme, meant that production was able to return to near full capacity. Recovery was also bolstered by the resumption of many productions delayed from 2020.
The 2022 Census shows that domestic TV revenues increased significantly in 2021 with commissions from UK broadcasters the main driving force of the recovery, reaching £2.196 billion, a 30% increase year-on-year and the first time such revenues have reached over £2 billion.
PSB spend on indie producers grew by 24% and multichannel spend – largely driven by Sky – nearly doubled with an increase of 99%. Increased competition from international streamers, as well as Covid-related production backlogs, have driven these increases as broadcasters looked to bolster their portfolio of original programming.
Conversely, the Census found that international revenues fell for the second year in a row to £952 million with the impact of Covid-19 still affecting primary international commissions and several big shows coming to an end. However, revenue from international sales of finished programming grew strongly, increasing by 10% year-on-year as the UK was able to get back into production quicker than most other countries and UK shows were bought in to fill empty schedules.
Although international digital commissioning (e.g. Netflix and Prime Video) revenues shrunk by £57 million in 2021, UK digital commissioning revenue (e.g. BBC iPlayer, All 4, etc) increased significantly by 191%. The recovery was largely driven by increased revenues for the larger producers – who were hardest hit in 2020 – with 44% of total revenues achieved by producers with a turnover of over £70 million, and 2021 also saw more producers moving into this £70 million+ bracket, a result of continued consolidation and high-value commissions.
The study also revealed that drama re-claimed its place as the most valuable genre: having suffered in 2020 due to Covid-19, it accounted for 35% of all UK spend, with entertainment (28%) and factual entertainment (20%) also accounting for a large proportion of spend.
“It’s encouraging to see that the production sector has made such a strong recovery following the pandemic, but clearly Covid-related challenges still remain, including a lack of viable insurance options for producers. Although international revenue has some way to bounce back, UK indies still pumped close to £1 billion into the UK economy and the ability for the UK to get back into production quickly contributed to its strong recovery,” commented John McVay, CEO of Pact.