After its record year in 2020, Twitch adoption is still going strong in early 2021 as consumers continue turning to their mobile devices for entertainment during the ongoing pandemic. According to Sensor Tower Store Intelligence data, the popular live streaming service’s mobile app reached 22 million installs last quarter, up 62% from the prior-year period, when it saw 13.6 million.
Worldwide installs of Twitch’s mobile app surged in March last year as lockdown orders rolled out around the globe. The app ended 2020 with 80.6 million installs, up 134% from 34.5 million for the year in 2019.
The United States remains the streaming platform’s largest market, and installs there grew 91% year-over-year in 2020 to 17.6 million. Moreover, it saw continued growth on US app stores in the first quarter of this year, when it hit 5 million downloads, up 61% from a little more than 3 million in the first quarter of 2020.
The platform saw the most growth on India’s app stores during 2020, climbing 58% year-over-year to 2.2 million from 320.000 in 2019. It experienced continued lift there in the first quarter of this year, hitting 280.000 installs, up 146% from 114.000 in the first three months of 2020.
First-time installs are not the only metric by which Twitch’s mobile app is growing. The streaming service’s worldwide monthly active users on mobile have continued to climb since March 2020. In March 2021, Twitch’s MAUs had grown 69% when comparing the two periods.
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