ViacomCBS Networks Americas (VCNA) announced that it has inked a deal with Twitch allowing the co-streaming of Nickelodeon’s beloved animated series, "Avatar: The Last Airbender" and "The Legend of Korra" on its social TV platform.
From October 26-29, Twitch will stream Nickelodeon’s "Avatar: The Last Airbender" and "The Legend of Korra" in Latin America, allowing Twitch users to connect with their community and co-stream the episodes with other streamers, putting their own spin and commentary to the episodes and creating a unique experience for everyone.
As part of the agreement VCNA’s channels in the region, Nickelodeon and MTV Latin America, will promote the airings across their platforms to engage fans of the series and drive viewers to Twitch.
“This is the first time that ViacomCBS Americas partners with a social TV/gaming platform like Twitch, so we are very excited to bring Nickelodeon’s Avatar: The Last Airbender and The Legend of Korra to gaming fans in the region via this platform,” commented Manuel Reveiz, Vice President of Content Distribution Management for ViacomCBS Americas. “We are always focused on exploring and developing new and innovative partnerships, and this collaboration with Twitch is a clear example of that. We look forward to seeing what engaging content Twitch’s community will be able to create with the co-streaming of these two iconic shows.”
‘’At Twitch, we are very excited to be a place where live entertainment can flourish in many different shapes and forms. This marathon is just another way in which our community can interact with a growing ecosystem of entertainment content that now includes Music, Comedy, Podcasts, Sports and much more,’’ said Gustavo Ruiz, Strategic Partnerships Manager for New Verticals LATAM at Twitch. At the same time, Carla del Castillo, Senior Partner Manager for Latam at Twitch, shared: “I consider this as a gift to our community and a sign of its evolution. We're humbled to be part of something that lets us share our passions and continue to grow together.”
"Avatar: The Last Airbender", which originally aired on Nickelodeon from February 2005 to July 2008, follows the adventures of Aang, the show’s namesake Avatar, as he masters the elements of water, earth, fire, and air and helps stop the Fire Nation’s war against the world.
"The Legend of Korra" is set in the fictional world of Avatar: The Last Airbender, 70 years after the events of that series. The series is focuses on Avatar Korra, a seventeen-year-old girl from the Southern Water Tribe and the successor of Avatar Aang from The Last Airbender.