18 MAR 2021

VIACOMCBS TO LAUNCH BET CHANNEL IN BRAZIL ON PLUTO TV

Channel to celebrate and elevate Black culture & entertainment with strong slate of scripted series, reality shows and competitions including "Being Mary Jane", "Tyler Perry’s Assisted Living", "Real Husbands of Hollywood" and more.

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ViacomCBS Networks International (VCNI) announced that BET (Black Entertainment Television) will debut in Brazil on Pluto TV on March 26. Already in 75 countries around the world, BET is a leading provider of quality entertainment, music, news and public affairs television programming for Black audiences in the United States and all over the world. Available for free exclusively on Pluto TV Brazil starting March 26, BET will be a 24/7 channel, featuring some of the brand’s most beloved and in-demand content including iconic television series, reality shows and more.

BET will bring Brazilian audiences an opportunity to watch BET content dubbed to Portuguese for free on Pluto TV, which is available everywhere including iOS and Android smartphones and tablets, Smart TVs, Roku and more devices. Check here for a list of available devices for Pluto TV in Brazil.

BET on Pluto TV Brazil will offer some of the most watched series and franchises internationally, including Being Mary Jane, starring Gabrielle Union; Real Husbands of Hollywood, starring Kevin Hart; American Soul, created by Jonathan Prince and Devon Gregory; Boomerang, a comedy series from executive producers Lena Waithe and Halle Berry; and Tyler Perry’s most popular titles including Tyler Perry’s Assisted Living, Tyler Perry’s House of Payne, Tyler Perry’s The Oval and Tyler Perry’s Sistas. More content will be added in the following months after the launch.

“BET is more than a brand, we are the most authentic destination for Black culture around the world, ensuring we continue to connect Africans globally,” said Monde Twala, Senior Vice President of BET International and ViacomCBS Networks Africa, Editorial and General Manager. “We are not only expanding BET’s global footprint in an important market, but bringing the very best of Black culture, entertainment and excellence to an incredible base of fans in Brazil.”

“We are incredibly proud to bring BET to Brazil. It is a brand that has greatly contributed to the global paradigm shift that we are witnessing unfold today,” said Tiago Worcman, SVP Youth & Entertainment Brands ViacomCBS Networks Americas. “Available for free on Pluto TV starting March 26, BET celebrates the brilliance of Black culture with unique and relatable entertainment we think the Brazilian audiences will love.”

The launch of the BET Channel on Pluto TV Brazil follows the debut of BET Classic on Pluto TV in France, where the brand was featured among 41 channels launched on all major streaming devices in February. Pluto TV is available in 25 countries including the US, UK, Germany, Spain and 17 countries across Latin America, and has over 43 million monthly active users worldwide.