According to a Digital TV Research Report, US SVOD subscriptions are projected to spike from 203 million in 2019 to 317 million by 2025. “The depth of choice in the US will not be replicated in any other country. Eight US platforms will have more than 10 million paying subs by 2025. Disney+ will just overtake Hulu by 2025,” Simon Murray, Principal Analyst at Digital TV Research, said.
The analyst’s figures in the North America SVOD Forecasts report count only films, linear channels, and TV episodes and exclude other platforms such as sports services.
Despite the maturity of the subscription video-on-demand market in the world, the overall growth in SVOD subscriber numbers, the amount of movies, linear channels, and TV episodes, excluding other platforms such as sports services, is overshadowed by Disney+. The platform has garnered over 27 million additions and Hulu has accumulated 22 million. Peacock, HBO, and CBS All Access/Paramount+ will each add more subscribers than Netflix.
Six platforms will together bring in 94 million new subscribers, an 82% increase from the 114 million total additions. Disney+ will dominate Hulu by 2025. One of the key persistent characteristics of the market was the depth of choice in the US is not replicated in any other country.