28 MAR 2023

VOD: 32% of all global catalogs are European shows

European works (films and TV seasons) made up 32% of all works found in VOD catalogues with EU27 works representing 21% of all works, and other European works 11%, according to the European Audiovisual Observatory’s latest report.

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European works (films and TV seasons) made up 32% of all works found in VOD catalogues with EU27 works representing 21% of all works, and other European works 11%, according to the European Audiovisual Observatory’s "Film and TV content in TVOD, SVOD and FOD catalogues - 2022 Edition" report.

EU27 (which refers to the 27 member states of the European Union) works included in catalogues are mainly of non-national origin. Of all EU27 works in VOD catalogues, on average, 79% were of non-national origin in SVOD catalogues, 63% in TVOD and catalogues, and 61% in FOD catalogues.

The report also revealed that TVOD catalogues had the largest overall number of works on average with 6.567 works (5.477 films and 1.090 TV seasons), followed by SVOD catalogues with 1.660 works on average (990 films and 670 TV seasons) and FOD catalogues with 1.002 works (823 films and 179 TV seasons).

On average, a EU27 film was found in 5.2 countries in SVOD catalogues. Meanwhile, an EU27 origin TV season was found in 3 countries on SVOD, enhanced by the presence of several pan-European SVOD services in the sample. The lowest circulation for EU27 works was in FOD catalogues.

This new report was authored by Christian Grece, TV and VOD Analyst within the Observatory’s Department for Market Information. The VOD catalogue data comes from JustWatch and covers 971 VOD catalogues for film data and 497 VOD catalogues for data on TV seasons. This report was supported by the Creative Europe Programme of the European Commission.

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